Smarter Banking, Richer Life: The Vision of Jenius Bank

Since our inception nearly four years ago, Jenius Bank has experienced remarkable growth, with our workforce now topping 450 employees.

While we largely work remotely, teams occasionally get together in person for relationship-building and project-specific working sessions. We pride ourselves on being a professional organization of small, elite teams that work across departmental boundaries, taking on any task with the utmost effort to create a better digital bank.

We currently provide personal loans and high yield savings, with a focus on sustainable growth, optimizing our existing offerings while planning for the future. Looking ahead, we have ambitious goals for 2025 and are dedicated to ensuring that our products are fully aligned with our customers’ financial wellbeing and long-term success.

In the coming years, we plan to also provide financial products and services such as credit cards and Certificates of Deposit (CDs), aiming to become a full-service digital bank that tailors customer experience based on specific life goals.

I should first say that our aim is to evolve banking functionality itself. Most people aren’t looking to just deposit money into their accounts – they want to save for a whole range of life goals, like a vacation, a wedding, or a home. We focus on our customers’ needs and support them in realizing what they really want to save for – their life goals.

To develop the new features, we used various qualitative and quantitative research methods to really drill down consumer digital banking needs. We’ve identified our early target audience as the “HENRY” subset -High Earners, Not Rich Yet- individuals who are looking to build for the future.

From the research, we found that our target customer wants to be more proactive in making financial decisions, developing detailed financial plans, and learning more about finance. They also want a trustworthy, customer-centric bank that supports their growth and offers year-round 24/7 support. We developed the new features concept to respond to these needs.

Even during the concepting stage, Jenius Bank has designed its UI and UX to enable the seamless aggregation of multiple accounts, including accounts from other financial institutions. Most traditional banks don’t put much effort into account aggregation. By linking all their bank accounts on the Jenius Bank platform, customers may get a clear overview of their financial assets, which, coupled with the insights they receive from Jenius Bank, will help empower them to make smarter asset and personal finance choices.

First and foremost, our savings and personal loan products offer competitive rates and are specifically designed to help our customers achieve long-term financial wellness.

In 2025, we are focusing on growing Jenius Bank’s brand recognition in the United States. We want to reach even more people with the message that we’re a digital bank that doesn’t just offer financial products but also provide support to help customers realize their goals.

This project has been a best-in-class example of why cross-departmental collaboration is important and how to do it effectively. From the initial stages of this project, we’ve promoted collaboration across many different functional groups. This structure has supported the flow of high-quality ideas and prevented us from overlooking critical points. Our project slogan was, “Teamwork makes the dream work,” and while it wasn’t always easy, we shared a common goal and have deep respect for each other.

Jenius Bank is focused on helping to solve essential customer needs, so research is crucial. We are always listening to our customers and learning from their feedback. Providing customers with valuable products and services and appropriate insights will help give them more confidence in financial matters. We believe creating that kind of environment will lead to long-term customer relationships.

It’s simple, really: People want to do business with organizations they trust. We can build trust by prioritizing consistent customer support, providing clear organizational communication, and investing in technology that improves the customer experience. By taking this human-first approach, we position ourselves well for building a solid foundation of customer advocates and growing those relationships.

We’ll release these new features in the Jenius Bank mobile app during the first half of 2025, followed by a credit score display feature. This will soon be followed by a feature that will not only display credit scores but also highlight the factors influencing those scores. Moving forward, we will continue building features aimed at helping users set savings goals, managing payments and subscriptions, and analyzing cash flow.

We’ll also continue to improve and evolve these new services based on customer feedback. We have incredibly exciting initiatives planned for this year and beyond, so stay tuned for what’s to come!