The combination of “student art and banking” may seem unconventional at first glance. However, at SMBC Trust Bank, it has become common to see student artworks showcased in branches across Japan. This initiative is the result of over a decade of consistent effort and dedication.
Launching Student Art
Exhibitions Triggered by
Headquarters Relocation
The beginning of this initiative dates back to 2013 when Societe Generale Private Banking (Japan) Ltd. joined SMBC Group, rebranded as SMBC Trust Bank Ltd., and relocated its headquarters to Nishishimbashi, Tokyo. Initially, there was an intention to enhance the ambiance of reception areas, frequented by high-net-worth clients, with carefully selected artworks. While professional art pieces are often showcased in such spaces, this approach presented certain challenges. It offered limited opportunities for creating unique customer experiences and acquiring artworks as bank assets introduced additional management complexities.
At the time, Hiroko Kato, then a member of the Corporate Planning Dept. (now with the Consumer Business Development Dept.), consulted with the company’s president, who had a strong appreciation for the arts. Together, they decided to support young artists by displaying works by art university students.
Kato, who had spent many years working at a French financial institution, explained, “In Europe, there was already a strong culture of supporting young artists, and I felt it was important to integrate a similar approach in Japan. Additionally, I wanted to provide students with the opportunity to showcase their works to the public, offering them valuable experience as they prepared to enter society.”
The student artworks displayed in the reception areas, showcasing fresh and unique perspectives, offered a novel experience even for art-savvy clients. These pieces often initiated natural conversations between clients and employees, centered on the themes or intentions behind the exhibits. The artworks were also available for purchase through arrangements with the universities. Whenever a client decided to buy a piece, the university would provide feedback, often noting that “The artist was very happy.”
Reflecting on a memorable moment, Kato shared, “There was an occasion when we facilitated the first handover of a student’s artwork to a buyer. I still vividly recall the client’s heartfelt expression and how the student’s hands trembled with emotion. Seeing clients recognize the value of these students’ creations and express hopes for their future gives us a profound sense of fulfillment.”
Expanding Student Art
Exhibitions to Branches
Nationwide
Building on this initiative, SMBC Trust Bank has strengthened its efforts to promote art not only as a service for clients but also as support for future artists. Between 2019 and 2020, the Nihombashi branch hosted Art Branch, an exhibition featuring works by globally recognized Japanese contemporary artists. This event was designed to sustain Japanese culture and provide “refined client experiences.”
Following this initiative, strong internal demand emerged for the continued display of artwork. In response, the program was expanded into PRESTIA Art Branch NEXT, where paintings and sculptures by art students are now exhibited at branches nationwide. Regular artwork rotations have been introduced to offer greater exposure to a diverse range of artistic expressions.
PRESTIA Art Branch NEXT customizes its exhibitions to suit the unique character of each branch. For example, branches in business districts, such as the Nihombashi branch at the time, feature abstract art or works with subdued tones to create a refined and sophisticated atmosphere.
In contrast, suburban branches that frequently welcome families display animal-themed or brightly colored, soft-toned artworks to create a friendly and warm environment. At the Hiroo branch, which serves many international clients, anime-style pieces reflecting Japanese culture are carefully curated to engage conversations through cultural themes.
Mondo Uchida from the Consumer Business Development Dept., who oversaw this project, shared his thoughts, “Before working on this project, I had little awareness of branch interiors. However, looking back from my current position, I’ve come to realize that the sophisticated color schemes, furnishings, and the overall organized space are key features that set our branches apart. By using artworks to enhance the beauty of our branches and offering visitors moments of inspiration and discovery, we want to provide a one-of-a-kind experience that goes beyond the traditional role of a bank branch.”
Redefining Banking
Through Art
The success of this decade-long project is sustained by a strong commitment to continuity, thoughtful planning, and the support of many individuals.
“The most important aspect of this project is to commit to ‘continuing’ it,”
Kato explained. “I believe it would be disrespectful to both the beneficiaries and society at large if meaningful initiatives were to end prematurely. That’s why we’ve focused on creating a framework that is sustainable not only for us but also for our partners, including university professors, students, and the people around them.”
During the annual rotation of exhibited works, the process is carefully managed in collaboration with university professors to ensure it does not place undue burdens on the students. In addition, replacement events occasionally include inviting not only the students but also their families to viewing sessions. These moments often bring joy and gratitude from the families, further reinforcing the significance and impact of this initiative for everyone involved.
“We hope to continue this initiative as long as the bank exists,”
they shared. “In 2025, as we mark the 10th anniversary of this project, we plan to organize a special exhibition of student artworks, providing an opportunity to reflect on the achievements made so far.”
Looking ahead, the team expressed their aspirations. “We want to enhance branch branding and customer experiences while further expanding the scope of activities to include public exhibitions and displays in commercial hubs such as Shibuya and Marunouchi.”
Regarding future plans, Uchida shared, “Art offers 100 different interpretations for 100 people, and each viewer interprets art differently. By expanding the spaces for such conversations, we believe we can create a broader and more meaningful social impact.”
Displaying student artworks in the unique setting of a trust bank offers a unique value that extends beyond mere visual appeal. It provides clients with fresh experiences and opportunities for dialogue while offering invaluable experiences for students and universities alike.
The dedication and efforts of those involved, as well as the strong trust established with partner universities, have sustained this decade-long initiative. Student artworks will continue to brighten the landscape of the bank, fostering meaningful conversations and enriching experiences for all.