Leading the Development of the Asian Economy by Investing in Asian Startups: What’s the Aim of the SMBC Asia Rising Fund?

The SMBC Asia Rising Fund (ARF) was launched in Singapore jointly by Sumitomo Mitsui Banking Corporation and Incubate Fund, a leading venture capital firm. The aims of this fund, the first corporate venture capital of SMBC Group, which has expanded its business by investing in local financial institutions in Asia that are expected to grow in the mid-to-long term, matched the aims of Incubate Fund, which has provided seed investment to startups in Southeast Asia since 2013.

How was the ARF, which embodies the hope for rising together with Asia, set up, and what is its strategy for Asia? This interview with the fund team was conducted to get a clearer picture.

Creating Business by Collaborating with Startups and Contributing to the Development of Asian Economy

Could you give us a summary of the ARF, which was launched by both companies jointly?

Adachi

The ARF is a corporate venture capital (CVC) established jointly by SMBC and Incubate Fund. SMBC provides most of the capital, and Incubate Fund manages it in the role of a fund manager. The word “rising” in the fund is also used in the “Rising Mark,” the ascending curve in the SMBC Group logo. It is an extremely important word for SMBC Group. It contains our hope for giving rise to new business together with startup companies in Asia and for developing together with Asia.

Since the ARF is a CVC, we place emphasis on synergies with SMBC Group. As investment targets, we are primarily looking at fintech companies and focusing on the fields of lending, payment, supply chain finance, and digital assets.

What is the multi-franchise strategy that SMBC Group has for Asia?

Shukuzawa

So far, we have invested in four financial institutions in Southeast Asia and India. Our multi-franchise strategy is a strategy for building a second and third SMBC Group centered on these institutions. We hold a share of over 90% in Bank BTPN in Indonesia; it is our most important investment. Next, we have around a 75% share of SMFG India Credit (formerly Fullerton India) in India, and we have also made investments in financial institutions like RCBC in the Philippines and VPBank and FE Credit in Vietnam in order to expand our strategy.

What is the background to the joint establishment of the ARF?

Matsunaga

SMBC and Incubate Fund had already had a close relationship through venture investment in Japan. We make investments as a limited partner in startups that Incubate Fund has found, work to add value, and provide continuing support as a bank for their business expansion even after listing. We have built this positive relationship with Incubate Fund over many years.

At the same time, from around two years ago, in Singapore, I began providing DX support on the theme of supply chain optimization for corporate customers. Amid discussions with many customers there on supply chain DX and in working to develop embedded solutions for value chains in various industries, there were many needs and concerns that were voiced that went beyond conventional financial services, and I perceived then the importance of constantly collaborating with startups, speedily incorporating new business models, and utilizing them in business development including financial and non-financial.

SMBC’s Vision for Embedded Solutions in Asia

At some point during those days, Incubate Fund suggested establishing a CVC that was not a conventional limited partnership investment. I thought that this would be a good idea for accelerating business development through collaboration with startups.

However, it would be the first CVC initiative led by SMBC Group. How would it be structured, how would governance proceed, and how could we meet our goals? There were many problems to solve, but it came to fruition in the short period of one year.

Local Startups with Expectations for the Business Scale in Collaboration with SMBC Group

What are your views of the current Asian economy and the situation with startups? Why did you focus on Asia?

Shukuzawa

Asian startups exhibit remarkable growth, and with our multi-franchise strategy we are aiming to create new financial groups. So that we don’t miss out on the timing of this growth, we adopted the format of CVC, which can more quickly seize this chance.

Murakami

Around the time we put out the press release in May 2023, we conducted interviews with venture capital and fintech startups in India, and the response was extremely positive. It is of course difficult for startups to expand to a certain scale of business on their own, so when SMBC Group, which carries out business globally and has investment capacity, entered the market, they welcomed us warmly.

Matsunaga

I’ve gotten the same impression. This initiative is being received very positively in Asia. We have local networks of venture capital and startups, and they want to utilize the SMBC Group’s assets to further grow their business, so the response has been very positive toward collaborating.

Murakami

When I talk with Asian startups that we are thinking of investing in, I get the sense that they are very receptive to the multi-franchise strategy of SMBC Group and to its presence as a global bank. When the service of an Indian startup is deployed in Southeast Asia or an Indonesian service is expanded to Vietnam, having a local partner is essential. There are therefore numerous startups thinking of partnering with SMBC Group.

As Japan’s Leading Bank, Making Investment in Asia a Success

What were the thoughts of Incubate Fund when the ARF was established?

Homma

The biggest point for this initiative is the social impact we can make in Asia using the enormous infrastructure possessed by SMBC Group. It gives local startups high hopes. There is a limit as to how much startups can grow under their own power. Fintech companies in particular have high expectations regarding partnering with SMBC Group to increase user numbers and expand markets. As for us, we will continue the challenge to meet their expectations, and I believe many startups in Asia also expect us to do so.

Murakami

Nine years have passed since I became involved in Indian business, and I have thought this the entire time: Compared to Korean, Chinese, US and European companies, Japanese companies have not become involved in collaborations with local startups. The fact that Japanese companies have not incorporated innovation occurring in India and Southeast Asia is something that we have felt through our investee companies. Strategic investment and large business collaboration have always been with the US, Europe, or Korea. While we feel rather shameful about this, SMBC Group, Japan’s leading bank, is beginning a major initiative by establishing a CVC in Asia, which I think has major significance.

SMBC Group is involved with many large companies and many small and medium-sized enterprises in Japan. Contemplating this, we have major responsibility, and there is pressure to not fail. If this project were to fail, the impression that the Indian market is really difficult and that it might be too early to launch startups in Asia would spread; all the momentum that’s been built would wane. We will lead investment in Asia to success, and prove that major businesses can be created through collaboration with startups in India and Southeast Asia. This is connected to strengthening the power of Japan as a country and it will also enliven the entire Asian region.

Pioneering the Next Generation through Successful Open Innovation Overseas

In terms of CVC targets, are there industries or areas other than fintech that you want to focus on?

Shukuzawa

Basically, we will invest in fintech and businesses that are extensions of existing businesses, such as lending, transactions, and e-wallet. Conversely, the areas we won’t invest in are, for example, insurtech (a portmanteau of “insurance” and “technology”) because we are a bank. Also, areas like Web3 are distanced from our business domain, so they won’t be our main investment targets. It is a growth area, though, so we may put a foot in the door.

Matsunaga

When it comes to Web3, we may invest in digital assets like virtual currencies. Regardless of the current thinking of banks, we will make investments while incorporating the opinions of Incubate Fund, which has a great deal of experience in startup investment.

Murakami

In India and Southeast Asian countries, financial services are still not being delivered to individuals or corporations. Efficient investment will be continued in this central area of finance. We are not going to go against the grain to grab a major market—that is our basic strategy.

Finally, what are the respective prospects for SMBC Group and Incubate Fund?

Matsunaga

In Japan, SMBC Group has a decent business scale, but overseas we are still at the entryway, so how we will expand the business is the issue. We will get rid of the notion that it is difficult to expand business in Asia; we will closely align the ARF with local conditions and steadily build up an overseas track record. This will result in an increase in the presence of Japanese companies in Asia, so we are prepared to be the touchstone.

Homma

We see this initiative as a bold challenge to make open innovation a success overseas. Collaborations between large companies and startups are still difficult even in Japan, but I believe succeeding overseas will have a big impact on Japanese society.

Miyashiro

The ARF has three missions: “We rise with Asia,” “We grow with founders,” and “We pioneer SMBC’s future.” With around 400 years of history, SMBC Group could provide an explosive boost to people working not just in Asia but in other countries as well, and we intend to engage in business going forward with the recognition that SMBC Group is in the vanguard of a new era.

SPEAKER BIO
* The departments, titles, etc. of the people introduced in this story are as of the time of writing.
  • Incubate Fund KK

    Masahiko Homma

    Graduated from Keio University. Worked at JAFCO’s overseas investment arm, Accenture, and Works Capital under Mitsubishi Corporation, and after becoming an independent venture capitalist, started Incubate Fund in 2010. Along with investment in Japan, he manages overseas funds that focus on Silicon Valley, India, and Southeast Asia.

  • Incubate Fund KK

    Nao Murakami

    Consistently covered startups in the IT/internet sector at the Tokyo and NY offices of the Nomura Securities Group and led many companies to IPO. Moved to India in 2014 and gained local experience in launching a startup. In 2016, he established Incubate Fund India and was appointed its general partner.

  • General Manager, Asia Innovation Centre
    Strategic Planning Department, Asia Pacific Division
    Sumitomo Mitsui Banking Corporation

    Keiji Matsunaga

    Joined SMBC in 1998. After working in management planning, wholesale banking business planning in Japan and overseas, and other departments, he became head of the Asia Innovation Centre in 2021. Aiming to reform banking operations and generate growth for SMBC in Asia, he focuses on the APAC region as he works to create business for clients and upgrade internal infrastructure utilizing digital technology. Concurrently, he also engaged in CVC management since 2023. He has graduated from the University of Tokyo and earned an MBA from Carnegie Mellon University.

  • Group Head, Asia Growing Markets Department
    Sumitomo Mitsui Banking Corporation

    Yusuke Shukuzawa

    Joined SMBC in 2008. After working in the corporate sales department and gaining experience as a NY trainee, he was involved in M&A/alliance coverage in the machinery industry in the Corporate Advisory Department. Since starting to work in the Asia Business Strategy Department in 2019, he has been involved in inorganic deals in Asia. Currently, in the Asia Growing Markets Department, he is engaged in the management of microfinance investees in Vietnam. Earned a master’s degree from the graduate school of the University of Tokyo and an MBA from London Business School.

  • Vice President, Digital Strategy Department
    Sumitomo Mitsui Banking Corporation

    Masaki Adachi

    Joined SMBC in 2013. Involved in growth support for startups at various stages primarily in Japan, including both debt and equity finance for fintech and other clients. Moved to Singapore in 2023 to manage this CVC. Graduate of Waseda University.

  • Deputy General Manager, Digital Strategy Department
    Sumitomo Mitsui Banking Corporation

    Satoru Miyashiro

    Joined SMBC in 2006. After involvement in corporate banking business for SME clients, overseas clients (Shanghai, China), and large cap clients, and global HR strategy, he was appointed to the Digital Strategy Department in 2022. Currently involved in strategy formulation and organizational management related to new business development and investment in startup and venture capital both in Japan and overseas. Earned an MBA from London Business School.