Silicon Valley Digital Innovation Lab Powerfully Promotes Digitalization, a Pillar of SMBC Group’s Strategy

SMBC Group has positioned digitalization as a pillar of its business strategy, and is actively promoting the utilization of advanced technologies from every aspect including boosting customer convenience, creating new businesses, enhancing productivity and efficiency, and upgrading management infrastructure. The Silicon Valley Digital Innovation Lab which was established in 2017 is taking advantage of that location, and while investigating startup companies with cutting-edge technologies and business models and their solutions, it is engaged in initiatives from the examination of introduction through practical application so that these can be utilized within SMBC Group and provided as services.

There are a wide range of cases where the Silicon Valley Digital Innovation Lab was actually involved through to verification toward practical application and service provision, including data analysis using AI, natural language analysis, and carbon accounting solutions, so many that these include some which were the first attempt by a Japanese financial group.

The Silicon Valley Digital Innovation Lab continues to seek superior solutions from all over the world and to provide diverse solution services, not only limited to finance. We asked Lab Head Akinobu Funayama and Executive Director Tomohiro Oka about specifically what kinds of collaboration are being advanced with each startup company and the future outlook.

Promoting digitalization using global state-of-the-art solutions

Please tell us about the background to the establishment of the Silicon Valley Digital Innovation Lab.

Funayama

SMBC Group has put forth the vision of “a trusted global solution provider committed to the growth of our customers and advancement of society” in our three-year medium-term management plan. We have now entered the final fiscal year of the plan. We are promoting digitalization that incorporates AI and other advanced technologies.

Looking at the Group as a whole, initiatives to realize digitalization were being advanced by each unit including the IT Innovation Department (the present Digital Strategy Department) and the IT Planning Department from before the Silicon Valley Digital Innovation Lab was established. The Silicon Valley Digital Innovation Lab was subsequently established in 2017 to grasp startups and advance solutions from a more global perspective and bring them to application.

Compared with Japan, what kinds of changes are seen in Silicon Valley in recent years?

Funayama

As you all know, new things are created and new things are fostered here all the time. Until around two years ago, almost all the electric vehicles were Teslas, but now many electric vehicles other than Teslas are being driven. Everyone has the impression that this is a location where the metabolism is intense with new changes every day.

Silicon Valley is also a center for startups with state-of-the-art technologies and services, so it is a place where the chance of encountering high-quality information from among vast data is high. While speaking with various accelerators and venture capitalists, we can grasp superior solutions and the latest business trends. In that sense, I feel that the merits of being in Silicon Valley are great.

Collaborating with cutting-edge startups—from advanced natural language processing to climate tech

Specifically, what kinds of projects are you advancing?

Funayama

Our mission, after investigating the latest solutions and business models from various countries, not limited to just the US, is to make plans for commercialization in collaboration with startups together with the Digital Strategy Department in Tokyo, which our Lab belongs to, in addition to proof of concept (PoC) for the purpose of technology assessment.

While working together with the Digital Strategy Department and with each company and each department within SMBC Group, based on their respective needs and global trends, as a hub, the Silicon Valley Digital Innovation Lab advances the exploration of technologies that help our customers and the construction of new businesses.

I will share three initiatives with which we were actually involved. The first concerns solutions regarding data analysis technologies using AI. From July 2018, we introduced analysis software from dotData, which is a leading company in automated machine learning using AI, into SMBC Group and this is being used in making our data analysis works more sophisticated and more efficient.

dotData is software that uses AI to automate the data analysis process to accelerate problem solutions using accumulated big data inside the enterprise. In the past, it took several months to create a single model, but with dotData a model can be constructed in a few days. We are primarily using it for the marketing of various types of financial products, and with this, quick and highly accurate analysis results can be obtained in various works even if you are not an expert data scientist.

The second is an initiative in the advanced natural language processing*1 field. SMBC Group jointly developed an AI system using advanced natural language processing together with Allganize Japan and introduced it to the group from the first half of 2021. As the first round of use, the system is being used at SMBC Nikko Securities and Sumitomo Mitsui Card call centers to assist operators in quickly and accurately responding to customer inquiries.

*1. Natural language processing: The overall technology in which natural language (language used in day-to-day communication by humans) is input into a computer and subjected to some sort of information processing in accordance with the purposes. Natural language processing has a wide-range of applications including Japanese-language input, search engines, machine translation, and AI speakers.

Because conventional natural language processing requires time for preparing the training data and for ongoing data training before and after introduction, as users, we ourselves felt that there were issues with its expansion to new operations. While searching for technology that would resolve those problems, we met Mr. Changsu Lee, the CEO of the Silicon Valley startup company Allganize, Inc., at a Plug and Play*2 conference.

*2. The world’s largest accelerator/VC. Conducts more than 60 accelerator programs in cities worldwide each year.

The third is an example in the climate change field. We are presently considering using Persefoni, which provides CO2 emissions visualization solutions.

Oka

“Green × Digital,” which advances climate change countermeasures using digital, is a field that the Digital Strategy Department is focusing on since last fiscal year. We intend to contribute to supporting customers’ decarbonization from the digital aspects.

Persefoni is a software as a service (SaaS) startup company in the climate tech field. They provide CO2 emissions visualization solutions. We believe that grasping how much CO2 a company is emitting and how much energy it is using is the first step for advancing policies giving consideration to the environment. SMBC invested in the company in October last year, and we are presently examining specific measures toward deeper efforts in the future.

Investigating startups from “needs-driven” and “trend-driven” perspectives

Do you have clear criteria about the direction when you investigate startups?

Funayama

Through repeated discussions with each group company and department centered on the Digital Strategy Department in Tokyo, based on the specific needs and seeds that have emerged, we collect information on advanced technologies and business trends in the US and Europe and promote the application of digital technologies that we can ultimately adopt. First, we interview accelerators, venture capitalists, and other sources to collect information about startup companies which have solutions to our needs, make full use of various tools, and prepare a list of candidate startups. We then select the specific startups we will collaborate with through PoC and verification testing.

What kinds of merits are there to collaborating with startups?

Funayama

I think we can improve and expand business within SMBC Group by making clear what we want to do and what the issues are and leveraging the respective strengths so that this can become a win-win situation with each startup.

Oka

We are certainly not looking only at Silicon Valley startups. Because we are investigating appropriate solutions from needs-driven and trend-driven perspectives, we are collaborating not only with US accelerators but also with accelerators in Israel, and we also have a relationship with Plug and Play Japan. While collecting information on startups at diverse overseas locations, we are seeking solutions that match global needs and trends.

Seeking and applying wide-ranging solutions that help customers, not only limited to finance

Are there strengths distinctive to SMBC Group in collaborating with overseas startups?

Funayama

The strength of SMBC Group is that we have transactions with a great many customers inside Japan. On the other hand, in developing the Japanese market, although the startups we collaborate with want to deliver new convenient functions to corporations and individuals in Japan, they have limited opportunities to directly make proposals to customers.

I feel that the trust SMBC Group has as a financial institution and the environment in which startups can make proposals to customers through SMBC Group is attractive to them.

So, even with finance as the base, the Silicon Valley Digital Innovation Lab is expanding in all directions and discovering and providing wide-ranging solutions including representative cases that have reached practical application, isn’t it?

Funayama

Yes, that’s right. With the revision of the Banking Act in Japan in November 2021, the range of services that banks can provide was expanded. For that reason, I think it is important to conceive and provide diverse solutions to society, not only limited to finance, with a focus on our customers. SMBC Group has positioned digitalization as an important pillar of our business strategy. For example, I think that through collaborating with other companies we can expand the range of use even for advanced technologies that are not yet widespread.

Please tell us about the future developments and new goals.

Oka

While we have advanced various initiatives and collaborations, we want to always seek solutions to expand and differentiate services that we are already providing as well. We want to advance diverse initiatives while always looking to the future.

Funayama

There are no particular limitations to the fields in which we are engaged. What we have in common is that we always think about what services will help customers: all our members hold their antennas high and come into contact with high-quality information, and we advance projects in collaboration with group companies and departments. Based on this foundation, I think what we must do as SMBC Group is to think about what we can contribute to society and implement this in collaboration with startups worldwide.

SPEAKER BIO
* The departments, titles, etc. of the people introduced in this story are as of the time of writing.
  • Head, Silicon Valley Digital Innovation Lab
    Sumitomo Mitsui Banking Corporation

    Akinobu Funayama

    Joined Sumitomo Bank in 1998. After being posted to a branch and engaged in corporate and retail transactions, he worked on operations rationalization planning and call center planning, led projects at the IT Planning Department for the introduction of client liaison electronic contracts on tablets, the first introduction of Office 365 among Japanese banks, and the use of Chatbot and other AI cutting-edge technologies, and achieved numerous other results.

    Transferred to Silicon Valley in 2018 and appointed to current position in 2021. Advancing digital transformation and new business development together with the Digital Strategy Department (Tokyo) by investigating global startups and business models in Silicon Valley.

  • Executive Director, Silicon Valley Digital Innovation Lab
    Sumitomo Mitsui Banking Corporation

    Tomohiro Oka

    Joined a leading multinational IT vendor in 2004. Joined SMBC in 2011. Worked on new technology R&D and introduction as well as promotion of the introduction of IBM Watson from 2014. Transferred to Silicon Valley in 2015, and engaged in investigation, planning, and development of advanced technologies that contribute to enhancing financial services. Promoted the introduction of predictive analysis automation technology (2016), developed a trade digitalization platform using blockchain technology (2018), developed new business utilizing cleantech, and achieved numerous other results. Has spoken and presented case studies at several US conferences.