Exploring Japanese Cybersecurity with SMBC CyberFront CEO Yasunori Aoki Sprinting from new grad to CEO in 11 years, what’s his vision for the future?

With cyberattacks becoming increasingly common in Japan and abroad, SMBC Group, Mitsui Sumitomo Insurance, CyLeague Holdings, and E-Guardian teamed up to create SMBC CyberFront Inc. to help small and medium-sized firms bolster their security.

Heading the new entity is Yasunori Aoki, who was selected through an open recruitment process as part of SMBC Group’s ongoing “Producing New CEOs” program after just 11 years in the workforce.

Aoki trained as an SMBC Group cybersecurity expert through intensive study at Carnegie Mellon University-the world’s top-ranked cybersecurity institution-in the United States, followed by professional experience in the Group’s Cybersecurity Management Department.

We asked Mr. Aoki about his journey to CEO, the differences between Japan and the US as a cybersecurity leader, why a financial institution is tackling cybersecurity business, and what he sees as the SMBC CyberFront vision.

From corporate sales to cybersecurity

What made you apply for the CyberFront CEO position?

Aoki

After SMBC sent me to Carnegie Mellon University over in the United States to earn a Master’s in Cybersecurity, I spent four years in our Cybersecurity Management Department working primarily on improving Group security measures and planning a Groupwide security strategy.

On a personal level, I also serve as an examiner for the Information Technology Engineers Examination and the Registered Information Security Specialist Examination run by the Information-technology Promotion Agency, but while I believe in social contribution and addressing societal challenges, I felt that there’s a limit to what one person can do.

After contributing to SMBC Group cybersecurity for the four years after Carnegie Mellon, I felt that I wanted to make more use of my expertise. When the CEO opportunity came up, I saw it as a way to leverage my knowledge and skills further to support our customers’ cybersecurity measures and, by extension, lift the level of Japan’s cybersecurity industry.

Yasunori Aoki, President & CEO, SMBC CyberFront Inc.
[Photo location: WeWork KANDA SQUARE]

What led you to cybersecurity?

Aoki

I joined SMBC in 2014 straight out of university. After time in our Sannomiya branch and then the Corporate Business Office in Kobe, I was transferred to the IT Planning Department in Tokyo, where I worked on system failure management for four years.

When I first joined SMBC, I wasn’t interested in systems-related work-I had my sights set on corporate sales or becoming a stock and foreign exchange dealer! It was only when a personnel transfer landed me in the IT Planning Department and my boss was describing the department’s work that I thought “Cybersecurity sounds intriguing-I want to try it.”

Even today, I remember my boss saying that SMBC Group too could be targeted by cyberattacks, and asking me to help protect them.

Gaining cutting-edge cybersecurity knowhow at a US grad school

After that, you advanced your cybersecurity knowledge through postgrad study at Carnegie Mellon, right?

Aoki

Yes, I was sent there as part of SMBC Group’s drive to train up inhouse cybersecurity experts.

Most of Carnegie Mellon’s graduates go on to work for GAFA (Google, Apple, Facebook, Amazon), so, unsurprisingly, the curriculum was very advanced. When I first applied, I was actually rejected because the university felt my IT skills and English proficiency weren’t up to par and that I wouldn’t be able to keep up with the classes.

I contacted the professors directly to put in a plug for my skills and my English and managed to get a conditional offer. The deal was that to be officially accepted, I had to complete six months of online classes and achieve a certain average grade across all my subjects. If I hadn’t pulled that off, I wouldn’t be where I am today.

What surprised you about studying in the US compared to Japan?

Aoki

Two things-first, that the professors were corporate cybersecurity officers or involved in national cyber protection. US cybersecurity education is set up so that you learn from people who really know the frontlines of the various industries.

The second was American students’ intense focus on grades and test scores. In the States, your school performance is directly tied to your job prospects. In addition to interviews, another path to a job offer is performing well as an intern, so everyone does their best to shine. Students are also serious about classes, and no one slacks off. After grad school in Japan, that was a real culture shock.

Photo taken while studying abroad at Carnegie Mellon University

Do you feel that you grew a lot during your time studying in the US?

Aoki

The coursework was so demanding that I had to pull an all-nighter at least once a week, but being able to gain a structured, systematic understanding of cybersecurity was amazing. Because the instructors are all US frontline operators, they passed on not just theoretical knowledge but also practical skills. For example, in exams, we would actually attack devices with vulnerabilities, earning points if our attacks succeeded. Going through that exam experience several times helped me to understand the perspective of both the attacker and the defender.

Where almost no universities or grad schools in Japan offer systematic and specialized knowledge to train a cybersecurity expert, the US and Europe have dedicated cybersecurity departments. This shows how far Japan has to go in developing cybersecurity education, and it’s one of the reasons why our pool of cybersecurity professionals isn’t growing.

From overseas postgrad study to CEO after just 11 years in the workforce

You became a CEO after just 11 years in the workforce-how do you feel about the SMBC Group environment compared to your peers who went to other companies?

Aoki

I never expected to be appointed to such a responsible position so early on. I’m truly grateful for the rare chance that SMBC gave me to study at a US grad school and gain cybersecurity expertise, and it’s incredible to now be in a role where I can bring every ounce of that expertise into play.

So far I’ve honed my skills alongside inhouse colleagues, but going forward, I think the key will be building good relationships outside the company. Cybersecurity can’t be handled by one company alone. I want to work with other cybersecurity service providers to strengthen the security of Japan as a whole.

Historically, Japan was protected from a lot of cybersecurity attacks by the language-foreign attackers couldn’t decipher Japanese, so there was no merit in attacking Japanese businesses. But now, advances in machine translation have made Japan much easier to attack. Today, any Japanese company is a potential target, with businesses operating not just in critical infrastructure but a whole range of industries suffering damage from cyberattacks.

[Photo location: WeWork KANDA SQUARE]

Collaborating to strengthen Japan’s cybersecurity

As SMBC CyberFront president, what do you see as the significance and benefits of building services from the ground up?

Aoki

Creating services from scratch is incredibly hard. Most of the subsidiaries set up within SMBC Group to date have built on the services of a co-creator partner company, but that is not the case with us. Conversely, though, we do have a huge amount of freedom to customize our services, and I think that being able to adjust our services at speed to suit customer needs is a real strength.

Cyberattacks are a constant cat and mouse game between attackers and defenders. As soon as defenses are developed to deal with a new attack, more attacks appear to beat those defenses, so more defenses have to be developed, and so on. So rather than just offering the same old solutions, services need to evolve with the threats-which is where our advisory service comes in.



What does that advisory service look like?

Aoki

It entails meeting regularly with the customer, senior executives included, to plan and develop concrete cybersecurity measures together, using tools like ASM (Attack Surface Management) to identify their specific security vulnerabilities. We also help design one- to three-year security plans and provide unlimited email-based consultation. Short-term consulting can leave companies vulnerable to new attacks once the contract ends, but through our long-term customer support we aim to build internal systems that can ultimately function independently of us. That’s the SMBC CyberFront mission.

Finally, what are your plans for the future?

Aoki

Our strength lies in direct engagement with senior executives, which arises from the networks SMBC Group has built through corporate sales. We don’t just speak with system administrators-we help executives understand the importance of cybersecurity and then propose appropriate measures. We’re initially designing services for small and medium-sized businesses, but in the future we plan to expand into services for corporate majors and groupwide cybersecurity management services.

The name SMBC CyberFront was chosen with the idea of serving as the equivalent of a hotel front desk, where customers can come to us with any kind of cybersecurity concern. We know that we can’t do everything on our own, so we’ll join forces with our competitors toward the common goal of enhancing Japan’s cybersecurity.

SPEAKER BIO
* The departments, titles, etc. of the people introduced in this story are as of the time of writing.
  • President & CEO, SMBC CyberFront Inc.

    Yasunori Aoki

    After completing graduate studies at Osaka University, Aoki joined SMBC in 2014. He initially worked at a branch office and in the Corporate Business Office, then moved to the IT Planning Department, where he worked on preventing system failures and minimizing the impact when failures occurred. In 2019, SMBC sent him to study at Carnegie Mellon University, where he earned a Master’s in Cybersecurity. Returning home in 2021, he led cybersecurity strategy development and cybersecurity projects for the SMBC Group. He was appointed SMBC CyberFront President & CEO in February 2025.