2. Acquiring 100% ownership of Promise
Japan’s consumer finance industry suffered from challenging business conditions brought on by a number of unfavorable factors over several years, including two events: the Supreme Court ruling in January 2006 on overpaid interest, and the partial revision of the Money Lending Business Act which was revised in December 2006. These events exerted downward pressure on moneylenders’ profits for a prolonged period. Additionally, in June 2010, total loan volume control was introduced for the purpose of prohibiting lenders from offering new loans to borrowers with a total loan balance exceeding one-third of the annual income of the borrower. Owing to these stricter regulations, consumer finance companies faced a significant decline in outstanding borrowings, which led to restructuring of the industry, resulting in oligopolization.
The revised Money Lending Business Act had a huge impact on Promise, an equity-method affiliate of SMFG at that time. In a prompt response to the business environment, Promise implemented business restructuring plans in January 2010 in order to survive in a shrinking market. SMFG made Promise a wholly owned subsidiary in April 2012, and it was renamed SMBC Consumer Finance Co., Ltd., in July 2012.

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Chapter 1The Financial Crisis and Realignment of the Financial Sector
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Chapter 2The Birth of SMBC and SMFG
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Chapter 3Initiatives Pursued by SMBC Banking Units in the Early Years
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Chapter 3Initiatives Pursued by SMBC Banking Units in the Early Years
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- Enhancing our retail consulting and payments & consumer finance businesses
- Enhancing corporate financial solutions
- Banking-Securities collaboration in the wholesale securities business
- Challenges facing our global banking business
- Actions by Treasury Unit in preparation for rising interest rates
- Integration of operating systems and administrative functions
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Chapter 4Embarking on Fresh Challenges Under New Leadership
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Chapter 4Embarking on Fresh Challenges Under New Leadership
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- Changes of leadership and the announcement of our new management policy
- Developing group business strategies
- Addressing antitrust issues
- Completing repayment of public funds
- LEAD THE VALUE
- Enhancing our retail financial consulting business
- Enhancing our corporate solution business
- Enhancing our investment banking business
- Global banking business turnaround
- Upgrading risk management in preparation for Basel II
- Development of human resources
- CSR activities
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Chapter 5SMFG’s Response to Global Economic and Financial Turmoil
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Chapter 6Preparing for the Next Decade
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Chapter 1Business Model Reform Under Challenging Business Conditions
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Chapter 1Business Model Reform Under Challenging Business Conditions
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- Our journey under new leadership (the second decade)
- Focusing on growth industries and businesses
- Reforming domestic business operations
- Promoting banking-securities collaboration in Wholesale Banking Unit
- Structural reform of our retail business
- Meeting the needs of an aging society
- Abenomics and Treasury Unit's nimble portfolio management
- Operating in a negative-interest-rate environment
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Chapter 2Enhancing Group Businesses
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Chapter 3Expanding Our Global Business
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Chapter 4Enhancing Corporate Infrastructure Under a New Governance Framework
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Chapter 4Enhancing Corporate Infrastructure Under a New Governance Framework
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- New leadership and enhancing corporate governance
- Introducing group-wide business units and CxO system
- Improving capital, asset, and cost efficiency
- Pursuing our cashless payment strategies
- Retail branch reorganization
- Customer-oriented business conduct
- Enhancing internal-control frameworks
- Valuing diversity and revision of our HR framework
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Chapter 5The Path for Our Future
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Chapter 6Opening a New Chapter in SMBC Group’s History